I lead engineering organizations through the moments that define companies: scaling from startup to scaleup, pivoting products under pressure, and building the teams that ship what matters. My background combines AI research with more than 15 years delivering AI products, global payments infrastructure, and e-commerce platforms at national scale.
I think about engineering as an organizational design problem first and a technical one second. The best products come from the best teams, and building those teams is what I do.
Experience
VP of Engineering
to Present
ChocoBerlin, Germany
Lead a 70+ person technology organization across product engineering, AI/ML, data, and platform. Own technology strategy and budget with CTO scope, reporting to the CEO.
Redesigned team structures, raised engineering standards, strengthened hiring, and built new teams around clear ownership, autonomy, and accountability.
Led Choco's AI transformation, building the AI product organization and shipping OrderAgent and VoiceAgent in collaboration with OpenAI. AI is now a primary revenue driver.
Strengthened enterprise reliability, security, and compliance, achieving 99.9%+ availability and reducing cloud infrastructure and vendor costs by double-digit percentages.
Led a product pivot while stabilizing the legacy platform to sustain MRR growth. Architected and shipped a next-generation FP&A platform in six months.
Restructured teams, strengthened hiring, and simplified engineering practices to improve delivery.
Defined an AI product vision for spreadsheet workflows. The new platform became a core asset in Layer's acquisition by Sheetgo.
Director of Engineering, Payments
to
HelloFreshBerlin, Germany
Built the payments organization from a handful of engineers to 35+ people across four cross-functional teams, covering checkout, payment routing, ML-based fraud detection, collections, reconciliation, and chargebacks.
Led teams that built payments systems handling 500K+ orders per day at peak across all HelloFresh countries and brands. Owned the budget, payment service provider relationships, and PCI DSS Level 1 and PSD2 compliance.
Head of Engineering
to
Bamilo (Rocket Internet company)Tehran, Iran
Joined as Team Lead in December 2016 and was promoted to Head of Engineering within six months. Led five product teams and a 50+ person technology department, reporting to the CEO.
Built seller, warehouse, and logistics systems, including third-party logistics integrations and last-mile delivery. Scaled the platform to support Black Friday volumes of 220K+ orders in one day.
Earlier career
2010 - 2016
US and Armenia
Director of Engineering at Ginosi, Technical Program Manager at Globanet, Technical Team Lead at Ogma, consulting at Confair, and an engineering internship at Macadamian.
Education
MBA, Finance
American University of Armenia
MS, Computer Science
American University of Armenia
BS, Computer Science
State Engineering University of Armenia
Languages
English, Armenian, and Persian (native). German (B1).